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《公关写作与编辑》(中山大学出版社1998年9月第一版)是宗世海博士的一部用心之作,细读之后,觉得该书有两个特点颇可一说。 其一,“绝不人云亦云”,系统构建公关应用文和出版物的体系。 该书紧扣“公关实务”作为文体和出版物取舍的标准,逐一考察哪些具有公关功能可用于公关实务,其中哪些是专门用于公关的,哪些是既可用于公关也可用于非公关的(如调查问卷、调研报告、消息、通讯、对联、说明文、公告、声明、广告、信函,以及报纸、杂志、书籍、画册等,讨论时只论其公关用例),哪些不用于公关的:哪些典型,哪些半典型,哪些不典型,全书在此基础上集中研究典型的公关应用文和出版物。
“PR Writing and Editing” (Sun Yat-sen University Press, 1998 September first edition) is a heart of Dr. Zong Shihai carefully, after reading, I feel that the book has two characteristics quite. First, “no one goes by the clouds” to systematically build a system for public relations applications and publications. The book closely linked to “public relations practices” as the standard choice of style and publications, one by one to examine what has the public relations function can be used for public relations practice, which is devoted to public relations, which can be used for both public relations and non-public relations Such as questionnaires, research reports, news, newsletters, couplets, explanatory notes, announcements, statements, advertisements, letters, newspapers, magazines, books, albums and discussion of public relations cases), which are not public relations: , Which semi-typical, which are not typical, the book focused on this study focused on the typical PR applications and publications.