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现如今,ACG Cosplay的市场比较空白,还没有形成完善的供应链,但是,于此同时,消费者的需求却在与日俱增。本文通过对ACG Cosplay的消费者、爱好者、从业者和一般大众的调查取证,利用问卷调查法、描述分析法、相关性与回归性分析等多种方式进行论证,以得出影响ACG Cosplay热门程度的影响因素。本文首先提出影响ACG Cosplay热门程度(Y)的因素的自变量,包括产品因素(X1)、销售因素(X2)和政策因素(X3),通过中介变量——感知价值(M)和ACG Cosplay热门程度的分析来判断各因素中每个维度之间的相关性和它们之间变动的规律性。通过分析,本文得出以下结论:ACG Cosplay的热门程度在直接影响的情况下与产品因素呈明显负向相关,销售因素和政策因素呈明显正向相关;感知价值仅受到政策因素的影响,产品因素和销售因素没有明显相关性;在感知价值介入的情况下,ACG Cosplay的热门程度并没有明显变化,即感知价值没有起到中介效应,故不能成为中介变量。通过本文研究内容和结论,希望能够为未来中国ACG Cosplay行业的发展有所帮助和借鉴,同时也为市场的从业者制定销售的策略和开展商务活动的提供一份真实可靠的参考数据。
Now, ACG Cosplay market is relatively blank, not yet a complete supply chain, but at the same time, consumer demand is growing. Through the investigation and evidence collection of consumers, enthusiasts, practitioners and the general public of ACG Cosplay, this article uses questionnaires, descriptive analysis, correlation and regression analysis to prove the popularity of ACG Cosplay Influence factors. This paper first presents the independent variables that affect the popularity of ACG Cosplay (Y), including product factor (X1), selling factor (X2) and policy factor (X3), through mediator variables-perceived value (M) and popular ACG Cosplay The degree of analysis to determine the correlation between each of the various dimensions and the regularity of the change between them. Through analysis, this paper draws the following conclusions: the popularity of ACG Cosplay has a significant negative correlation with product factors under the direct influence, the sales factors and policy factors are positively correlated; the perceived value is only affected by the policy factors, the product There is no obvious correlation between factors and sales factors. In the case of perceived value intervention, the popularity of ACG Cosplay did not change significantly, that is, perceived value did not play an intermediary role, so it can not become an intermediary variable. Through the content and conclusion of this article, I hope to help the future development of China ACG Cosplay industry and provide a true and reliable reference data for the market practitioners to formulate sales strategies and carry out business activities.