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目前,企业公民的社会责任问题已经成为学界和各媒体争相关注的焦点。本文以为,企业(尤其是房地产企业)耗费了大量的社会资源,并从社会赚取利润,因而承担相应的社会责任和义务责无旁贷。本文着重就房地产企业承担社会责任的必要性和重要意义作了深入分析,并就新形势下房地产企业的战略选择作了探讨。
At present, the issue of corporate citizenship social responsibility has become the focus of debate among academics and the media. This paper believes that enterprises (especially real estate enterprises) spend a lot of social resources, and make profits from society, so bear the corresponding social responsibility and obligation to do without. This article focuses on the necessity and significance of the social responsibility undertaken by the real estate enterprises, and discusses the strategic choices of the real estate enterprises in the new situation.