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2003年,从3月开始的上海国际眼镜展,到11月结束的香港眼镜展,忙碌的眼镜人已经在世界各地的眼镜展会中辗转收获了来年的订单。行业的繁荣促进了展会的频频亮相,而展会的出台也促成了眼镜行业人气骤升,生意兴隆。当前的眼镜专业展会除了每年一次在北京和上海如火如荼地举办的国际眼镜展以外,更有在法国、意大利、美国、德国、香港、韩国、日本等各地举行的世界性眼镜展会,真可谓:展会也疯狂。眼镜展会已经引起越来越多业界人士的重视。那么,企业参加展会,尤其是大型的专业展会,仅仅是为了得到可以量化的订单吗?展会具有的功能,我们利用足够了吗?这一轮展会过去了,我们将面对的是下一年度更多的展会,如何最大限度地利用展会这个平台,把握市场走势,占领商战至高点,是值得所有参展企业和参观者思考的问题。本刊派记者兵分几路参加了世界大部分国际眼镜展会,不仅对专业眼镜展会有了切身的认识,也在展会上与参展企业和业内人士进行了深入访谈,在此把一些心得与业界人士共同探讨,希望能对业界有一些启发或帮助。
In 2003, from the Shanghai International Optics Fair started in March to the Hong Kong Opticians Fair ended in November, busy spectators have already taken orders for the coming year in eyewear exhibitions around the world. The prosperity of the industry to promote the frequent appearance of the show, and the introduction of the show also contributed to the spectacular surge in the optical industry, business is booming. In addition to the annual International Optical Fair held in Beijing and Shanghai every year, the current optical trade show has more world-wide eyewear exhibitions in France, Italy, the United States, Germany, Hong Kong, South Korea and Japan Also crazy. Eyewear exhibition has attracted more and more people in the industry attention. So, companies participating in the show, especially the large-scale professional exhibition, just to get quantifiable orders? Show features, we use enough? This round of exhibition has passed, we will face the next year More exhibitions, how to maximize the use of the show this platform to grasp the market trends, occupying the highest point of business war, it is worth all exhibitors and visitors thinking. Our correspondent sent a few points to participate in the majority of the world’s optical trade show, not only for professional glasses show have a personal understanding, but also with the exhibitors and industry participants in-depth interviews, in this some of the ideas and the industry People to discuss, hoping to have some inspiration or help to the industry.