“软实力”最早是由美国前助理国防部长、哈佛大学肯尼迪政治学院教授约瑟夫·奈(Joseph S.Nye,Jr.)提出来的,意为一个国家或地区的文化意识、价值理念和社会制度等影响自身发展和国际影响力的因素,其核心内容包括社会信仰、民族凝聚力和道德规范等。本文将此概念延伸为“软实力”不仅存在于国与国的关系场域,更涉及一个国家或地区在意识形态领域的领导权。一部热播的电视剧能广泛而深刻地触动受众的灵魂,并促进电视与意识形态互动,促使电视为一个国家或地 “Soft Power” was first put forward by the former Assistant Secretary of Defense of the United States and Professor Joseph S. Nye, Jr., a professor at Harvard University’s Kennedy School of Political Science, which means a country or a region of cultural awareness, value concept and Social system and other factors that affect their own development and international influence, the core contents include social beliefs, national cohesion and moral norms. This article extends this concept to that “soft power” not only exists in the field of relations between countries, but also involves the leadership of a country or region in the field of ideology. A hit television series can broadly and profoundly touch the soul of the audience and promote the interaction of television with ideology and promote television as a country or territory