论文部分内容阅读
美的智能整体厨房产品以进军高端消费者市场为战略目标输出一套以开放、互动式为主的美的智能整体厨房体验店。通过设计凸显美的厨房电器是以“科技、智慧、家”的品牌新形象。更改过往品牌终端只是单一陈列的产品销售功能局面,转换为以强调品牌内涵传播,强调产品的互动体验的新终端。通过多层次体验组合,使体验模块更生动互动性更强使美的品牌终端不再是枯燥乏味的叫卖,转型成为消费者能驻足停留并参与其中实现教育与娱乐并重的体验式服务场所。在行业中树立品牌终端新颠覆性形象的新标杆。
With the strategic goal of entering the high-end consumer market, Midea’s smart overall kitchen products output a set of smart, integrated kitchen experience stores that are open and interactive. Through the design highlight the United States is based on the kitchen appliances “technology, wisdom, home ” brand new image. Change the brand terminal in the past just a single display of product sales functions into a situation that emphasizes brand communication, emphasizing the interactive experience of the new terminal. Through the multi-level experience combination, the experience module is more vivid and interactive so that the beauty brand terminal is no longer a dull selling and transforming into an experiential service place where consumers can stop and participate and realize both education and entertainment. In the industry to establish a brand new brand new subversive image of the benchmark.