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社会领域的矛盾和问题,直接反映在舆论场中。公共事件的背后,往往直接与信息传播相关。面对频发的、公众广泛关注的公共新闻事件,如果主流媒体失声失语,就会将舆论阵地拱手相让,使小道消息大行其道。而主流媒体一旦失去公众的追随,舆论引导就无从谈起。新闻媒体,特别是主流媒体,面对网络、微舆情的强势介入,该如何有效提升舆论引导力,构建舆论引导新格局,值得深思。一、尊重新闻规律,还原事实真相近年来,随着网络、手机等新兴媒体的快速发展,网络舆论愈发显示出独特的作用,一些敏
The contradictions and problems in the social field are directly reflected in the media field. Behind public events are often directly related to the dissemination of information. In the face of frequent public news events of widespread public concern, if the mainstream media lacks speech and aphasia, it will overwhelm the public opinion positions and make the news of the ghetto popular. Once the mainstream media loses the public’s follow-up, public opinion can not guide it. In the face of the strong intervention of the Internet and micro-public opinion media, the news media, especially the mainstream media, should enhance the guidance of public opinion and build a new pattern of media guidance, which is worth pondering over. First, to respect the laws of journalism, to restore the truth In recent years, with the rapid development of emerging media such as the Internet and mobile phones, the public opinion on the Internet has increasingly shown its unique role.