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“好油万家炊,生活添美味”。这句广告词随着湖南省常德植物油总公司“万家炊”系列高级烹调油的畅销已深入千家万户。在激烈的市场竞争中,该公司不但走出低谷,且捷报频传。1997年,“万家炊”高级烹调油被评为“湖南省名牌产品”;“万家炊”商标被授予“湖南省著名商标”称号;20万吨油菜籽加工及油脂化工项目几经周折得已批准建设;1998年5月6日,常德植物油总公司参与的中国粮油第一股——金健米业集团公司股票在上海证交所上市……一连串的大动作,凝聚着钟儒敏总经理对企业发展的探索与追求。常德植物油总公司其前身是始建于1936年的德山油脂加工厂。当时,这个加工厂是一家以油脂加工为主的手工业作坊。由于先天不足,加上后天营养不
“Good oil million family, life add delicious.” This slogan has gone deep into every household with the popularity of the “Wanjiabang” series of advanced cooking oils from Hunan Changde Vegetable Oil Corporation. In the fierce market competition, the company has not only come out of the trough, but also has a good news. In 1997, “Wanjiabang” advanced cooking oil was named “Hunan Province Famous Brand Product”; “Wanjiabang” trademark was awarded the “Hunan Famous Brand” title; 200,000 tons of rapeseed processing and oil and fat chemical projects were convoluted. The construction has been approved; On May 6, 1998, Changde Vegetable Oil Co., Ltd. participated in the first share of China’s grain and oil - Jinjian Rice Group’s shares listed on the Shanghai Stock Exchange ... a series of major actions, condensing the general manager Zhongrumin The exploration and pursuit of enterprise development. Changde Vegetable Oil Corporation’s predecessor was Deshan Oil Processing Factory, which was established in 1936. At the time, this processing plant was a handicraft workshop that focused on oil processing. Due to congenital deficiency, plus acquired nutrients are not