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本文首先针对企业在设计营销管理预警指标体系的过程当中,需要遵循的原则进行阐述,并在此基础上,就企业营销预警指标体系的构成思路进行分析,最后,针对企业营销预警指标体系的具体操作及运用进行论述。本文希望通过分析企业营销管理经验,给予从事该行业的从业者一些有价值的帮助。
Firstly, this paper elaborates the principles that need to be followed in the process of designing early warning indicator system of marketing management, and on this basis, it analyzes the composition of early warning indicator system of enterprise marketing. Finally, according to the specific of early warning indicator system of enterprise marketing Operation and use of the discussion. This article hopes that through the analysis of corporate marketing management experience, give practitioners in the industry some valuable help.