在现代市场经济的大潮中,拥有名牌产品的企业不仅可增强其在市场竞争中的能力,扩大它的市场占有率,同时企业可借此形成规模经济,而规模经济使企业集团的组建成为趋势。反之,组建企业集团又可提高规模经济水平,增强产品的竞争力和扩大产品的市场占有率,使企业在创名牌产品中占据优势。(一)随着我国市场经济体制的建立和改革开放的不断深化,人民 In the tide of modern market economy, enterprises with brand-name products can not only enhance their ability to compete in the market and expand their market share, but also enable enterprises to form economies of scale, while economies of scale make the formation of enterprise groups a trend . On the contrary, the formation of enterprise groups can increase the economies of scale, enhance the competitiveness of products and expand the market share of products so that enterprises in a brand-name products dominate. (1) With the establishment of China’s market economy system and the deepening of reform and opening up, the people