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我国上万家杂志除少数经营比较好外,大部分是成长发展型杂志。虽然我国对非时政杂志进行的经营方式改革规定了杂志“自负盈亏、自主经营”的发展原则,但作为杂志微观怎么改革创新尚无规定。当前我国大多数杂志生存发展环境不佳,怎样进行改革创新,走上可持续发展之路已成为燃眉课题。《管理观察》杂志2008年品牌升级后,在全国率先实施了“期刊智库”发展战略,现已取得阶段性成
The tens of thousands of magazines in our country except for a few run well, most of them are growth and development magazines. Although our country’s reform of the management mode of non-political magazines stipulates the development principle of magazines “self-financing, self-employed”, there is no stipulation on how to reform and innovate magazines as microscopic. At present, most magazines in our country have a poor environment for survival and development. How to carry out reform and innovation and embark on the path of sustainable development has become a pressing issue. After Management Brand magazine upgraded its brand in 2008, it took the lead in the nationwide implementation of the “Journal Think Tank” development strategy and has now achieved a milestone