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固特异公司早在去年8月就宣称今年开始将替换胎的生产能力全部转产跑气保用轮胎。该公司今春加大跑气保用轮胎的广告宣传力度,其声势可与1992年宣传防水滑轮胎相比,而那次广告宣传是该公司历史上最大的一次。今年跑气保用轮胎的宣传广告名称为“真正的自由”,在电视广告中该
Goodyear company announced as early as August last year that it will begin to convert the production capacity of replacement tires to run-flat tires this year. The company increased its advertising campaign for run-flat tyres this spring. Its momentum can be compared with the 1992 promotion of waterproof skating tires, which was the largest in the company’s history. The advertised name for this year’s run-flat tyres is “real freedom”. It should be used in TV commercials.