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在我国金融业开放程度不断提高、市场竞争日益激烈的形势下,全面导入CI体系,建立强势银行品牌,是山东自主品牌银行应对国际竞争、顺应金融高新化需求,实现“金融强鲁”的现实需要。山东自主品牌银行在推行CI的过程中,要做到独特新颖,突出山东特色,协调推进理念、行为、视觉三个识别系统,真正发挥CI体系的作用,提升自主品牌银行形象,增强自主品牌银行的核心竞争力,打造出独属山东的银行品牌,实现以金融带动山东经济发展的目的。
With the opening up of the financial industry in our country and the increasingly fierce market competition, the full introduction of the CI system and the establishment of a strong banking brand are the reasons why Shandong’s own-brand banks should cope with international competition and respond to the demand of high-tech finance so as to achieve the goal of " Realistic needs. In the process of implementing CI, Shandong proprietary brand banks should be unique and novel, highlighting the characteristics of Shandong, coordinately promote the three recognition systems of concept, behavior and vision, truly exert the role of CI system, enhance the image of self-owned brand banks and strengthen the self-owned brand banks Of the core competitiveness, to create a unique Shandong bank brand, to achieve the purpose of financial-led economic development in Shandong.