很少人没见过戴尔的广告的。一台一台的电脑几乎占据了稿子的大半空间,剩下的,除了给英特尔放那个“懂东懂东”的Logo,还有个斗大的OBO免付费电话。这就是戴尔的精髓—直销,帮消费者将不必要的环节一一去除。戴尔连店面的开销都不要消费者来承担成本,因为戴尔根本没有店面。讲白了广告,就是戴尔的店面。大家现在明白了吗?拿着店面去和外面满天飞的美丽创意来竞争广告奖,这根本就是开玩笑。这一次,老天把玩笑开大了。戴尔在上海楼宇投放的TVC Few people have not seen Dell’s advertising. One computer occupies most of the manuscript most of the space, the rest, in addition to give Intel put that “know the East know the East” Logo, there is a big OBO free pay phone. This is the essence of Dell - direct sales, to help consumers remove unnecessary links one by one. Dell’s storefront costs are not consumers to bear the cost, because Dell has no storefront. To put it plainly, is Dell’s storefront. Do you understand now? Holding a storefront and competing for advertising awards with the beauty of the sky is simply a joke. This time, God jokes big. TVC Launched in Shanghai Building