中国市场早已进入了品牌竞争的时代。许许多多的营销实践都说明:企业唯有树立起在消费者心目中有知名度、信任度、美誉度的品牌形像,方能牢固地占领市场,长治久安。环顾全球市场,举凡成功的企业,都有一个或若干个著名的品牌在做支撑。可口可乐 Chinese market has entered the era of brand competition. Many marketing practices illustrate that companies can only firmly occupy the market and maintain long-term stability by establishing a brand image that has a reputation, trust and reputation in consumers' minds. Look around the global market, cited all the successful companies, have one or several well-known brands in the making support. Coca Cola