论文部分内容阅读
2013年4月smart BRABUS tailor made高品质专属定制车型在国内上市,它不只是一款全新的Smart,更代表了一种独一无二的个性专属。为此,奔驰携手互动通,通过个性化、定制化的富媒体广告,并结合社交媒体信息,推广smart BRABUS tailor made高品质专属定制车型。此次传播以“10亿组合随你变”为主题,将产品信息通过UGC的形式、个性化地呈现在用户面前,让消费者感受到smart BRABUS tailor made与众不同的专属体
April 2013 smart BRABUS tailor made Exclusive high-quality custom models listed in the country, it is not just a new Smart, but also represents a unique personality exclusive. To this end, Mercedes-Benz interoperability, through the personalized, customized rich media ads, combined with social media information, promote smart BRABUS tailor made high-quality exclusive custom models. The spread to “1 billion combinations as you change ” as the theme, the product information through the form of UGC, personalized presentation in front of users, so that consumers feel smart BRABUS tailor made distinctive exclusive body