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做生意的目的都是为了盈利,亏本生意很难让人心甘情愿去做。然而,有时候利益并非只有眼睛直接看到才算数,一些表面上“亏”的生意实则大有学问。亏本赠送诱导客户长期消费小美的美容店已经到了快要关门的地步。不是她的手艺不好,只是因为美容店太多,行业竞争太激烈,所以自开业以来,生意总是兴旺不起来。一位朋友给她出了个“吃亏促销”的主意。小美在店门口贴出了一张大大的海报：从即日起。凡是在本店洗头者,一律赠送价值30元的高级护发素一瓶,洗发服务价格不变。“这分明是亏本生意,谁都知道洗一次头的服务费只不过10块钱而已?”小美有些不安。
The purpose of doing business is to profit, loss-making business is difficult to make people willing to do. Sometimes, however, the benefits are not counted directly by the eyes. Some seemingly “deficient” businesses are actually very knowledgeable. Loss at a loss to induce long-term consumer spending beauty shop in the United States has been about to close the door. Not her bad workmanship, just because too many beauty shops, the industry is too competitive, so since the opening, business always thrive. A friend gave her a “lose sales promotion” idea. Small US posted a big poster in front of the shop: From now on. Any who shampoo in the shop, will be given a value of 30 yuan a senior conditioner bottle, shampoo service prices remain unchanged. “This is obviously a loss-making business, everyone knows that the service fee is only a mere 10 dollars to wash a head only?” Little America a little uneasy.