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(一)市场经济条件下,报纸作为特殊的商品,也要遵循经济规律。报纸的经营已经越来越成为各家报社重要的、紧迫的课题。环视近年来运作成功的报纸,无一不重视经营,无一不投入相当的人、财、物力,甚至超过了编辑部本身。这是因为,经营已经成为报纸生存、发展的必要前提与基础。报纸经营中,发行是首要任务,如同企业产品的销售。它是出发点——办报是为了给人看,要卖出去;也是归宿——只有卖出去了,才能最终实现办报的价值。可以说,发行量、覆盖率、影响力是检验办报成果最主要
(1) Under the conditions of a market economy, the newspaper as a special commodity must follow the economic laws. The operation of newspapers has increasingly become an important and pressing issue for newspapers. Looking around newspapers that have been operating successfully in recent years, they all attach importance to running the business. Without exception, they have invested considerable amounts of people, financial resources and material resources, even exceeding the editorial department itself. This is because management has become a necessary prerequisite and foundation for the survival and development of newspapers. Newspaper management, the issue is the primary task, as sales of enterprise products. It is the starting point - the newspaper is for people to see, to sell; also fate - only to sell, in order to ultimately achieve the value of running a newspaper. It can be said that the circulation, coverage, influence is the main test results