随着买方市场的到来，市场上商品种类增多，企业之间竞争加剧，企业要在竞争中取胜并占据有利的市场位置，唯一的途径就是——市场定位。市场定位是识别差异化竞争优势，选择合适的差异化优势及与目标顾客进行沟通的过程，其目的是在目标顾客心目中确立有别于竞争对手的差异化竞争优势。“,”As buyer＇s market coming, market is abundant of all kinds of commodities and competition between companies becomes greater. If one company wants to win and occupy a good market place,there is only one way out－positioning. Positioning is a process which to identify difference,develop difference and communicate with target customers. Its goal is to set up a differentiated competitive advantage as superior and distinctive to those of its competitors in the mind of its target customers.