本文中所谈论的动画表现手段是从动画作品中的造型和视觉的角度来定义的。动画的表现手段不但传达着纯形式的、纯视觉的美,而且承载影片的文化内涵和文化传统。为了丰富动画的艺术风格,一方面丰富动画艺术的面貌应该多汲取传统艺术的表现手段和工具,另一方面利用新的材料工具以及数字技术进行创新也是必不可少的。当今的所谓商业 The animation presentation discussed in this article is defined by the stylistic and visual aspects of the animation. The means of animation not only convey the pure form of pure visual beauty, but also carry the film’s cultural connotation and cultural traditions. In order to enrich the artistic style of animations, on the one hand enriching the appearance of animated art should draw on the means and tools of traditional art, on the other hand, innovating with new materials and tools and digital technologies is also indispensable. The so-called business today