随着网络信息技术的迅速发展,不断涌现出的各种形式的新媒体对传统纸媒的发展产生了重大影响。越来越多的受众对媒体影响力的评价标准开始从纸媒的发行量、传阅率,转向网站的点击率及社交媒体上的共享次数。近年来,许多地方报纸在进行有益的发展尝试,诸如推出电子报、地方新闻门户网站等,但这并不是答案的全部。 With the rapid development of network information technology, various emerging forms of new media have had a significant impact on the development of traditional paper media. An increasing number of audiences influence the media’s evaluation criteria starting from the paper media circulation, circulation rate, the website hits and social media sharing times. In recent years, many local newspapers have been trying to make beneficial developments, such as launching the newsletter and local news portals, but this is not the answer.