高校校园媒体担负着引导校内舆论导向的重大责任,拥有着宣传精神文明的重要使命,但是目前又存在众多问题,只有通过分析媒体现状和前景,有效整合高校媒体,做到各媒体优势互补,资源融合,使校园媒体更好地服务于校园文化建设。 However, there are still many problems at present. Only by analyzing the status quo and prospects of the media, we can effectively integrate the media of colleges and universities so as to complement each other’s advantages and resources Integration, so that the campus media to better serve the campus culture.