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O2O模式在国内有巨大的市场前景,同时随着电子智能移动网络终端的普及和人们对其的依赖程度,以及O2O商业的电子市场+到店消费模式,在O2O模式中商品服务信息的视觉化战略需要开发管理好电子智能移动网络终端和实体门店的人机信息互动的界面视觉化设计。本文从设计的功能和设计的内容出发,以提高客户体验为中心,着重分析了O2O模式中电子智能终端用户界面的视觉设计要素。只有以人为本,加强“可持续运营”能力,才能体现出O2O模式在改善用户体验及实现精准营销方面的优势。
O2O model has a huge market prospect in the country. At the same time, with the popularization of electronic smart mobile network terminals and people’s reliance on them, as well as the O2O commercial e-market + store-to-shop consumption mode, visualization of the service information in O2O mode Strategy requires the development and management of electronic smart mobile terminals and physical stores interactive human-computer interface visual design. Starting from the function of design and the content of design, this paper focuses on improving the customer experience and focuses on the visual design elements of electronic intelligent terminal user interface in O2O mode. Only the people-oriented, strengthen “sustainable operation ” ability, in order to reflect the O2O mode in improving the user experience and the advantages of precision marketing.