商术亦战术,进是智慧,退也是智慧。在我们耳闻了太多的商业扩张成功案例之余,能够“以退为进”获得成功的案例必然会引起我们的关注。上世纪90年代末,作为大东京都市时尚的泊西化妆品,在因为战略失误而失去中国市场后,大胆实施了一次睿智的“战略收缩”,通过“以退为进”谋略重新赢得了中国市场。 Business tactics, into wisdom, retreat is wisdom. While we have heard too many successful cases of commercial expansion, the success stories that can be “retreated” are bound to attract our attention. In the late 90s of the last century, as a cosmopolitan city of Tokyo, Posh Cosmetics boldly implemented a wise “strategic contraction” after losing its China market because of strategic mistakes and won the Chinese market again .