论文部分内容阅读
连锁超市起源于美国,20世纪50年代以后才进入快速发展时期。我国的连锁超市起步较晚,目前还存在一些问题。本文将顾客保留策略引入到连锁超市企业,可以从根本上改善连锁超市企业的经营现状,通过帮助连锁超市准确细分客户市场、充分把握目标客户的需求、开展针对性营销,挖掘目标客户的潜在价值,提高目标客户的满意度和忠诚度,最终增加连锁超市的收益,实现连锁超市的长期发展。
Supermarkets originated in the United States, after the 1950s before entering a period of rapid development. China’s supermarket chain started late, there are still some problems. In this paper, the customer retention strategy is introduced to the supermarket chain enterprises, which can fundamentally improve the current situation of the chain supermarket business. By helping the supermarket chain accurately segment the customer market, fully grasp the target customer’s needs, carry out targeted marketing and find out the potential customers Value, improve the satisfaction and loyalty of target customers, and ultimately increase the revenue of supermarket chains to achieve the long-term development of supermarket chains.