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一般来讲,中华老字号是指:历史悠久、信誉好、产品质量优秀、有独特工艺或者传人、在当地乃至全国有强大的影响力的优秀民族企业。中国商业联合会“中华老字号”工作委员会认为:“中华老字号”是指具有展示中华民族文化创造力的价值,具有鲜明的中华民族传统文化背景,拥有世代相承的独特工艺或经营特色,且技术出众,取得了社会广泛认同和良好商业信誉的企业或产品品牌。
In general, the old Chinese means: an outstanding national enterprise with a long history, good reputation, excellent product quality, unique technology or succession, and strong influence both locally and nationwide. China Federation of Trade Unions “China’s old name ” Working Committee believes: “Chinese old name ” refers to the value of displaying the creativity of the Chinese nation culture, with a distinct traditional Chinese culture background, with the unique technology or business from generation to generation Characteristics, and superior technology, has made the community widely recognized and good business reputation of the business or product brand.