作为新闻传播学下属的三级学科广告学,在诸多方面也面临和其他学科一样甚至更多的困境。本文结合自身的广告教学经验,从广告教学的实践入手,并期待通过有效的思考,化解一些广告教学的问题。广告学专业该如何更好地建设和发展,是从事广告学本科教育的同仁值得一起关注和研究的论题。 As a three-disciplinary advertising science affiliated with journalism and communication, it faces the same or even more difficulties in many aspects as other disciplines. This article combines its own teaching experience in advertising, starting from the practice of advertising teaching, and look forward to through effective thinking, to resolve some of the problems of advertising teaching. Advertising how to better the construction and development of professional, is engaged in advertising undergraduate education colleagues worthy of attention and research topics.