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随着社会的进步和科学技术的飞速发展,优秀而又富有创意的VI设计在视觉传达的领域上起到重要的作用。通过阐述VI设计视觉识别系统的特征,并结合对自己作品的评析,着重探讨了创意VI设计视觉识别系统创作的重要性。VI设计视觉识别系统围绕标志为中心来发挥效应,VI设计视觉识别系统的所有要素,如字体、色彩、辅助图形、结合方式等都是为发挥标志的中心效应服务的。标志形象完全主导着视觉印象的形成,同时,广告公司的标志在整套广告公司VI设计视觉识别系统中,起到了举足轻重的作用,花落·香凝花草茶生活馆VI设计识别系统中的不仅具有识别性,在商业领域中,形成了良好的视觉效果和宣传效益,在广告设计领域中形成自己独特的风格,这套VI视觉识别系统使花落·香凝花草茶生活馆公司企业形象系统化。
With the progress of society and the rapid development of science and technology, excellent and creative VI design plays an important role in the field of visual communication. By expatiating on the characteristics of VI design visual identification system and combining with the evaluation of my own work, this paper focuses on the importance of creative VI design visual identification system creation. VI design visual identification system to play a central role around the logo, VI design visual identification system of all the elements, such as fonts, color, auxiliary graphics, combined with the way to play the central role of the logo service. The image of the logo completely dominates the formation of the visual impression. At the same time, the logo of the advertising company plays a decisive role in the design of the visual identity system of the entire advertising company VI. The design recognition system of the VI design system not only has Recognition, in the field of business, formed a good visual effects and publicity effectiveness in the field of advertising design to form their own unique style, the VI visual recognition system to spend flowers · Fragrance Herbal Tea Living Company corporate image systematization .