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总部坐落于南京的苏果超市, 1996年脱胎于生存困难的供销社, 1998年,国内外的零售大佬们刚着手在城市攻城掠地时,2岁的苏果开始向农村市场伸出了触角。时至今日,已以 181亿元的总销售额名列全国连锁排名前7强。苏果起步于城市,其一半以上市场却落在了农村,在1508家总网点数中,县及县以下乡镇店铺数有879 家,乡镇及镇以下农村网点数为605 家,其销售额的50％以上是在农村实现,而在整个经营品种中,70％的品种为农副产品及其加工产品。“苏果模式”被商务部竖立为样板在全国加以推广。
Headquartered in Nanjing Suguo supermarket in 1996 born out of survival supply and marketing cooperatives in 1998, domestic and foreign retail gangsters just started swept the city, 2-year-old Suguo began to reach rural markets The tentacles. Today, the total sales of 18.1 billion yuan has ranked the top 7 in the national chain. Suguo started in the city, and more than half of the market fell on rural areas. Among the 1,508 outlets, 879 were located in counties and townships with counties below the county level and 605 in towns and townships below the county level. Their sales More than 50% is realized in rural areas, while 70% of the varieties under management are agricultural and sideline products and processed products. “Su fruit model” was erected by the Ministry of Commerce as a model to be promoted throughout the country.