一、资本营运与产业经营关于什么是资本营运,理论上说法不尽相同,通常认为:资本营运是以资本最大增值为目的而对资本使用价值的运用。众所周知,企业要生存与发展,必须具有一定数量的资本,资本在企业中是以各种形态的资产而存在,包括有形资产与无形资产。资产除了具有各种形态外,还具有双重身份,一是资产作为企业的一种生产要素(如原材料、设备、技术等)在经营中生产出适应市场需求的产品,即产业经营;二是这些资产本身又可以作为经营的价值资本存在,可通过并购、参股、租赁、转产等多种途径进行有效的营运,实现资本最大限度的增值。由资本营运的概念和资产的双重身份可知,资本营运内在地包含了产业经营。资本营运是由资本的实现价值最大增值的本性驱使,在产业经营的基础上提出来的,资本营运是产业 First, the capital operation and industrial management On what is the capital operation, the theory is not the same in theory, is generally believed that: capital operation is the maximum value of capital for the purpose of the use of capital value. It is known to all that, to survive and develop, an enterprise must have a certain amount of capital. Capital exists in various forms of enterprises in an enterprise, including tangible assets and intangible assets. In addition to having a variety of forms of assets, but also has a dual identity, first, assets as a production factor (such as raw materials, equipment, technology, etc.) in the business to produce products that meet the needs of the market, that is, industrial management; Second, these The asset itself can be used as the operating capital. It can be effectively operated in various ways through mergers and acquisitions, equity participation, leasing and conversion, realizing the maximum value-added of capital. As can be seen from the concept of capital operation and the dual identities of assets, capital operation inherently includes industrial management. Capital operation is driven by the nature of the maximum value-added of the realized value of capital. On the basis of industrial management, capital operation is an industry