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进入世界500强,已成为中国企业的梦想,这不但是企业发展之梦,也是民族工业的强国梦。要梦想成真,必须要有自己独立的技术开发能力,有自己的品牌。在这方面康佳集团已走在了前面。为此我们采访了康佳总经理陈伟荣先生。关于品牌,陈先生说了这样一番话:“在未来的企业发展中,技术无国界,人才无国界,资金无国界,生产无国界,只有品牌是有国界的。品牌是企业的生存之本。” 年轻女孩手中的七彩小画仙 今年元月,在美国拉斯维加斯全球消费品展览会上,康佳有两个产品获得了2000年设计大奖。那么这是不是康佳国际化进程的一部分? 陈伟荣介绍说,这两个获奖的产品一个是DVD彩电二合一,这是目前为止全世界唯一的DVD彩电二合一产品,其构思灵感来源于美国市场的录像机和彩电的二合一。因为
Entering the world top 500 has become the dream of Chinese companies. This is not only the dream of enterprise development, but also the strong national dream of national industry. To make dreams come true, we must have our own independent technological development capabilities and have our own brand. In this regard, the Konka Group has already gone ahead. To this end we interviewed Mr. Chen Weirong, general manager of Konka. Regarding brands, Mr. Chen said such words: "In the future development of the enterprise, technology has no borders, talents have no borders, capital has no borders, production has no borders, and only brands have borders. Brands are the foundation for the survival of enterprises. The colorful little pictures in the hands of young girls In January of this year, at the Global Consumer Products Show in Las Vegas, Konka had two products that won the 2000 Design Award. So is this part of Konka’s internationalization process? Chen Weirong said that one of the two award-winning products is the combination of DVD color TV. This is the only DVD color TV combo product in the world so far. Its idea is inspired by the United States. The market’s video recorder and color TV combo. because