随着新媒体时代的到来,作为高校宣传思想政治工作和校园文化建设重要载体的高校校园媒体,正面临着如何对各种传播媒介进行整合和加强管理等诸多问题。如何对传统媒体和新媒体进行有效融合,充分发挥校园媒体的耳目喉舌作用,真正担负起解读方针政策、传递交流信息、引导舆论监督,服务广大师生的重要职责,成为高校当前迫切需要研究的新课题。 With the advent of the new media age, college campus media, as an important carrier of publicizing ideological and political work and campus culture in colleges and universities, are facing many problems such as how to integrate various media and strengthen management. How to effectively integrate the traditional media and the new media so as to give full play to the role of the media in the campus and really take the important responsibility of interpreting the guidelines and policies, transmitting the exchange of information, guiding the supervision by the public and serving the broad masses of teachers and students has become the urgent need for research in colleges and universities New topic