中国进入WTO以来,中国在全球战略中的地位日益提升,众多跨国企业纷至沓来,然而要如何适应中国的经济环境呢?本文以诺基亚进军中国的案例,从战略管理的角度出发,结合其进入中国市场时的成功典范,从PEST宏观环境分析角度,分析在中国市场的核心竞争力。最后,将提出些许对跨国企业应对同业竞争的建议。 Since China entered the WTO, China’s status in the global strategy has been rising day by day, many multinational corporations are pouring in. However, how to adapt to China’s economic environment? In this paper, Nokia enters China’s case, from a strategic management point of view, combined with its entry into the Chinese market When the success of the model, from PEST macro environment analysis point of view, analysis of the core competitiveness of the Chinese market. Finally, a few suggestions will be made for multinationals to cope with competition in the same industry.