“6·18”不再是京东自己的独家店庆日,而是变成了主流电商集体造节的角斗场,拼的是各家的生态圈布局。在刚刚过去的电商“6·18”促销大战中,京东、国美在线、苏宁易购的交易额分别同比增长100%(按订单数)、306%、426%,同时苏宁、国美移动端实现500%—700%的增长。国美在线和苏宁易购在低基数上高速追赶,意味着“6·18”不再是京东独家店庆日,而是成为所有电商平台的又一战场。在互联网催生的新经济形态中,电商的快速发展是中国商业最为壮观的一幕,淘宝打造的“双11”和京东引领的“6·18”促销活动,已经成功演变成全民性的购物狂欢节。由电商们导演的购物狂欢节,除 “6 · 18” is no longer the exclusive Jingdong anniversary, but into a mainstream electricity supplier Collective Festival, the fight is the layout of the ecosystem. In the past e-commerce “6 · 18” promotion wars, Jingdong, Gome online, Suning Tesco transactions were up 100% (on orders), 306%, 426%, respectively, while Suning, GOME Mobile Realize 500% -700% growth. Gome and Suning Tesco catching up at a low base at a high speed mean that “6 · 18” is no longer the exclusive Jingdian anniversary, but another battleground for all e-commerce platforms. In the new economic form spawned by the Internet, the rapid development of e-commerce is the most spectacular one in China. Taobao’s “Double 11” and Jingdong’s “6 · 18” promotional activities have successfully evolved into universal Sex shopping carnival. The shopping carnival directed by the electric business, except