兵战之胜败关系着一个集团乃至一个国家的危亡。和兵战一样,商战中的胜败则决定了一个企业的兴衰。早在1981年,美国就有6万余家小企业获得新生,然而,又大约有2万余家大企业却相继倒闭。随着我国经济建设步伐的加快和企业竞争机制的完善,国内许多企业已经饱尝了从新生至倒闭的辛酸。经过归纳总结,我们发现,国内外诸多企业衰亡的经历,其中最主要的原因,是企业在决策上出现了偏差和失误。 我们知道,企业的决策包含了广告、价格、目标市场等诸多方面的因素,但有时候,企业只要在某一 The victory and defeat of the war of arms is related to the peril of a group and even a country. Like soldiers’ battles, the victory or defeat in a business battle determines the rise and fall of a company. As early as 1981, there were more than 60,000 small businesses in the United States who were newly born. However, about 20,000 large companies have closed down. With the acceleration of the pace of economic construction in China and the improvement of enterprise competition mechanisms, many domestic enterprises have already suffered from the enthusiasm of new students to closure. After summarizing and summing up, we found that the most important reason for the decline of many domestic and foreign companies is that companies have made mistakes and mistakes in their decision-making. We know that corporate decisions involve many factors such as advertising, prices, and target markets, but sometimes companies only have to