行业期刊的增版扩版往往一创刊就面临着更为艰巨的品牌创建任务。本文以《江苏教育·职业教育版》“专题”栏目的内容选择实践为例,通过紧扣重点工作、着眼发展主流,捕捉热点话题、放眼事业前沿、剖析焦点问题、聚焦主体生态、关注难点课题、深入矛盾核心等策略,以更好更迅速地完成这个任务。 Increasing version of the industry journals often face a more difficult brand creation task. Taking the content selection practice of “Jiangsu Education · Vocational Education Edition” and “Subject” as an example, this paper focuses on the development of the mainstream by focusing on key tasks, capturing hot topics and looking forward to the frontier of the cause, analyzing key issues, focusing on the ecology of the subject, Difficult issues, deepen the core contradictions and other strategies to accomplish this task better and more quickly.