冰雪产业被称为21世纪极具发展潜力的产业,冰雪产业的发展对冰雪产品的营销起到重要的推动作用,本文对互联网现状进行分析,并利用电子商务为冰雪产品构建新的消费模式和营销渠道,使冰雪产品在另一个发展平台上焕发生机。一、互联网与电子商务的发展状况截止到2002年12月31日,全国域名数940329个,全国多站数371600个,各类网站中,企业网站数的比例 The development of ice industry plays an important role in promoting the marketing of ice products. This article analyzes the status quo of the Internet and uses e-commerce to build a new consumption model for ice products Marketing channels, ice and snow products in another development platform revitalized. First, the development of the Internet and e-commerce As of December 31, 2002, the national domain name number 940329, the national multi-station number 371,600, all kinds of websites, the proportion of the number of corporate websites