国际市场营销学作为国际经贸专业的主干课程,是以经济学、管理学、心理学等学科为基础综合而成的实践性课程。无论是从课程的自身性质出发,还是目前市场人才需求角度,乃至未来人才发展趋势,需要实践教学来支撑。而目前各高校国际市场营销学中实践教学环节还存在着缺少实践经验的教师,实践教学模式较为陈旧,实践教学方法过于单一等问题。文章尝试通过更新实践教学观念,强化师资队伍实践能力,鼓励革新实践教学模式等渠道提高国际市场营销学的实践教学。 International marketing as the main course of international economics and trade, is a practical course based on economics, management science, psychology and other disciplines. Whether starting from the nature of the course or from the perspective of the market demand for talent, and even the development trend of talent in the future, practice teaching is required to support it. At present, there are still some problems in practical teaching in international marketing, such as the lack of practical experience teachers, the old practice teaching mode and the over-practice of teaching methods. The article attempts to improve the practical teaching of international marketing by updating the concepts of practical teaching, strengthening the practical ability of teachers and encouraging the reform of practical teaching modes.