中国公关业风雨兼程走过了20多年,中国公关市场经历了一个从无到有、从分散发展到逐步规范、从国内走向国际的过程。这是一部艰苦耕耘的历史,更是一部经过不断反思和发展的历史。从80年代初到90年代,中国大陆公关业经历了公关理论的建立与行业的兴起及低速增长;到了90年代初期, After more than 20 years of trials and hardships in China’s public relations industry, the PR market in China has undergone a process from scratch, from decentralization to gradual standardization and from domestic to international markets. This is a hard-working history, but also a history that has been constantly reflected and developed. From the early 1980s to the 1990s, the PR profession in Mainland China experienced the establishment of PR theory and the rise of the industry and its slow growth. By the early 1990s,