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本刊上期“视点”板块分析了新媒体内容生产的规律和特点。对于传统媒体来说,新媒体产业是自身资源的延伸,同时,也须面对产业链中新的合作伙伴——运营商,这对于习惯于自己掌控生产、传播流程的大部分媒体来说都是一个新的经验。如何与运营商打交道,如何让自己的产品更适合新技术手段要求与运营商的渠道特点,更适合用户的需求?传统媒体在新的产业链中,显然还有更多思考和活动的空间。
This issue of period “point of view ” plate analysis of the new media content production rules and characteristics. For the traditional media, the new media industry is an extension of its own resources, and at the same time, it must also face the new partner in the industry chain, operators. For most media accustomed to controlling their own production and distribution processes, It is a new experience. How to deal with operators, how to make their products more suitable for new technical means and operators of the channel characteristics, more suitable for the needs of users? Traditional media in the new industry chain, there is clearly more space for thinking and activities.