本文以社会建构论心理学为基础,探讨了商品真实性的形成和内涵。基本结论是:不仅商品真实性的程度是社会的建构,具有独特性的本原真实商品也是社会的建构;商品真实性是市场主体互动、对话的产物,对话在多层面展开;真实性建构的基础是共同体的文化,共同体文化的核心则是集体记忆。 Based on social constructivism psychology, this article explores the formation and connotation of the authenticity of goods. The basic conclusion is that not only the degree of authenticity of goods is the construction of society, but also the original genuine goods with uniqueness as well as the construction of society. The authenticity of goods is the product of the interaction and dialogue of market players. The dialogue is carried out at many levels. The foundation is the community culture, and the core of community culture is the collective memory.