腾讯网世界杯实时营销项目……踏出了好球!同时踏出了界,跨出了多元化的目标受众界别!整个项目对数码营销具有很积极的意义,以腾讯的庞大资源,重点是如何组合应用,聪明地应用,不只是拼量拼暴光率,核心的传播概念才是意义重大!那这项目的核心概念是什么?我认为是:国际事件与大众多元观点的实时接轧!同一个世界杯事件,但不同受众有不同的主观反应,不同的观看动机,不同 Tencent World Cup real-time marketing project ... ... took the good shot! At the same time stepped out of the community, across a wide range of target audience! The entire project has a very positive significance of digital marketing to Tencent’s huge resources, the focus is How to combine applications and apply them wisely is not just a matter of spellcasting. The core concept of communication is of great significance! What is the core concept of this project? I think it is: real-time rolling of international events and mass pluralism! One World Cup event, but different audiences have different subjective responses, different motivations for watching, different