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在做这篇文章之前,我在 BBS 上发了个帖子,问:“大家对广告专业怎么看?”共有十个人回复我,其中八个人给了简练的回答:“过瘾”另外两个则更节约:“爽!”看来在大家的心目中,学广告是大有前途的。那么广告学到底都学些什么东西,什么样的人适合做广告这一行昵?相对于中文等传统学科来讲,广告还是个相当年轻的学科。自1983年厦门大学首创广告学专业至今,还不到20年的历史。但是到目前为止,在教育部备案的开设有广告学专业的高校已经有了120多所,其中建立广告系的也已有了十几所,可谓发展迅速。
Before I did this article, I posted a message on the BBS asking: “A total of ten people replied to me, of whom eight gave a concise answer: ” Fun “In addition Two are more economical: ”cool! " It seems everyone’s mind, learning advertising is promising. So ads in the end have learned something, what kind of person suitable for advertising this line? Compared to traditional Chinese subjects, advertising is still a very young discipline. Since 1983, Xiamen University, the first advertising professional so far, less than 20 years of history. However, up to now, more than 120 universities and colleges have been set up in the Ministry of Education to set up advertising major. Among them, more than a dozen of establishments have also been established, which is booming.