2003年,中国奶业出现了前所未有的发展势头。各地政府、企业和农民对奶业的投资热情空前高涨。“奶业兴农”“奶业兴市”“中国乳都”等口号和概念层出不穷,各种奶业活动和会展热闹非凡。在强有力的投资拉动下,国内乳品企业之间的竞争日趋白热化。在中央电视台2003年黄金段位广告招标中,中标的乳品企业就有近10家,不但光明、伊利、蒙牛、三元等乳业巨头 In 2003, China’s dairy industry showed unprecedented development momentum. The enthusiasm for investing in the dairy industry by governments, businesses and farmers across the country is unprecedentedly high. There are endless slogans and concepts such as Dairy Farming, Dairy Farming, and China Milk Capital. Various dairy activities and exhibitions are very lively. Driven by strong investment, the competition among domestic dairy companies has become increasingly intense. In the bidding for the golden segment of CCTV in 2003, there were nearly 10 dairy companies that won the bid. Not only Dairy Giants such as Guangming, Yili, Mengniu, Sanyuan, etc.