机械工业出版社最近出版的《自品牌》《粉丝营销》《与众不同》《新内容创业》四本书是各行各业的弄潮儿们在自媒体时代风口浪尖上的独特发声,值得我们一读。近年来,随着计算机网络的飞速发展,自上而下的传统媒体受到了前所未有的冲击,传媒界经历着一轮又一轮的洗牌与颠覆。另一方面,自媒体却以其“点对点、微内容、零门槛”等无可匹敌的优势迅速崛起,开创着一个崭新的时代。在自媒体时代,各种不同的声音来自四面八方,“主流媒体”的声音逐渐变弱。机械工业出版 Machinery Industry Press recently published four books, Self Brand, Fan Marketing, Distinctive, and New Content Entrepreneurship, which are unique voices of all walks of life in the self-media age. They deserve our first reading. In recent years, with the rapid development of computer networks, the traditional top-down media has been hit harder than ever before. The media industry has also experienced rounds of rounds of reshuffling and subversion. On the other hand, the self-media has rapidly risen with its unrivaled advantages of “peer-to-peer, micro content and zero threshold”, creating a brand new era. In the media age, all sorts of different voices come from all directions, and the voice of “mainstream media” gets weaker. Machinery Industry Publishing