到目前为止,电子书市场定价主要以低价策略为主,虽有效培养了读者阅读电子书的习惯,但也让读者形成了错误的思维定式,认为电子书就应该廉价。事实上,电子书只是一种表现内容的形式,与纸质书并无本质区别。出版社应当充分利用电子书产业当前的有利环境,挖掘电子书的版权价值,用创新的定价策略与渠道商进行合作,引导读者认同并购买。 So far, the e-book market pricing mainly low-cost strategy, although effectively cultivate the reader’s habit of reading e-books, but also allow readers to form a wrong way of thinking, that books should be cheap. In fact, e-books are only a form of representation of content and are not essentially different from paper books. Publishers should make full use of the current favorable environment of the e-book industry to tap the copyright value of e-books, cooperate with channel operators through innovative pricing strategies and guide readers to identify and purchase.