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医药广告作为传播药品信息的一种方式,不但起到宣传药品、引导消费者正确选购药品的作用,而且已经成为企业促销的一种手段。但某些企业通过各种方式进行虚假违法药品广告宣传,严重干扰药品市场秩序,对人民群众的身体健康和用药安全构成了威胁。针对药学专业教学的角度,强调从就读于医药卫生学校的学生开始,加强医药广告的道德教育,充分体现医药职业学校服务于社会的积极作用。
As a means of disseminating drug information, medical advertisements not only serve to promote drugs and guide consumers to purchase drugs correctly, but also have become a means of corporate promotion. However, some enterprises have used various methods to carry out false and illegal drug advertisements, seriously disturbing the order of the pharmaceutical market, and posing a threat to people’s physical health and drug safety. Focusing on the teaching of pharmacy, the emphasis is on starting from the students attending the medical and health schools, strengthening the moral education of medical advertisements, and fully embodying the active role of medical vocational schools serving the society.