与影视的融合,不仅可以打破节目内容的同质化,而且可以推动电视购物渠道的拓展。与前几年相比,电视购物的主渠道已经萎缩了很多,因为电视购物是依附于传统电视媒体的,必然要受到传统电视媒体衰落的影响。事实上,在互联网时代,消费者已经散落到电视、PC、平板、手机等各个渠道,去平台化趋势日益明显,要想覆盖更多的消费者,就只有抢占更多的媒体平台,实现跨屏融合,而实现跨屏融合的先决条件则 With the integration of film and television, not only can break the homogenization of program content, but also can promote the development of television shopping channels. Compared with previous years, the main channel of TV shopping has shrunk a lot. Because TV shopping is attached to the traditional television media, it must inevitably be affected by the decline of the traditional television media. In fact, in the Internet age, consumers have been scattered to various channels such as TV, PC, tablet and mobile phone, and the trend toward platformization has become increasingly clear. To cover more consumers, only by seizing more media platforms and realizing cross-platform Screen fusion, and achieve the precondition of cross-screen fusion