米俊仁:院里成立营销主体的单专业工作室,即自主经营、自负盈亏,且在工作室内部没有其它专业技术人员。营销主体的单专业工作室的模式,使工作室内部调动资源组织研究及生产更灵活、更科学、更有效,管理变得“超扁平化”。这种模式,从国外优秀事务所的经验及行业的长远 Mi Junren: The hospital set up a single professional marketing agency, that is, self-employed, self-financing, and no other professional and technical staff in the studio. The mode of single professional studio of marketing main body makes the research and production of resource mobilization and resource mobilization in the studio more flexible, more scientific and more effective, and management becomes “super-flat.” This model, from the experience of excellent foreign firms and the long-term industry