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当今社会,是一个信息化资讯化的社会。经济的发展,社会的进步,要求人们时刻掌握信息,这给广告业带来了机遇和巨大的发展空间。如何培养出适应社会需求的广告设计与制作专业人才,是广告设计与制作专业教学发展的方向。笔者作为一名在高职院校广告设计与制作专业执教经验丰富,受过英国传统设计艺术教育的教师,根据参与国家高职示范校重点专业建设和日常实践教学总结出一些经验,试以本文探讨一下广告设计与制作专业的课程改革。
Today’s society is an information-oriented society. Economic development, social progress, require people to always grasp the information, which gives the advertising industry has brought great opportunities for development and space. How to cultivate advertising design and production professionals who adapt to the needs of the society is the direction of the development of teaching of advertising design and production. The author as an advertising design and production in vocational colleges coaching experienced, trained by the British tradition of design art education, according to the national professional demonstration colleges and universities to take part in the construction of professional and daily practice teaching summed up some experience, try to explore this article About advertising design and production of professional curriculum reform.